Voice of the Customer training is essential to help you understand how to define success within your organization. This course provides huge benefits to the companies that implement it by giving them a starting point to improve and illustrate what their customers value. It also explores the importance of customer segmentation, and how certain key segments could provide the most value to your business, despite being the smallest. The five-hour interactive online course also reminds learners that it is not just those who use our products and services that are our customers; we must also recognize the customers inside our organizations and regulators.